Some texts can’t afford a single mistake: campaigns, catalogues, contracts and safety instructions. Here, a quick check is not enough.
Our AI agents produce a consistent first draft using your terminology and our sports glossaries. Then a native expert reviews every sentence against the original and fixes whatever doesn’t work. You get a text you can publish straight away.
CLIENT STORY: HOW AN IT STARTUP AVOIDED A COSTLY MISTAKE
Our client, a fast-growing IT startup, was about to launch its car service software. The user instructions had to be ready in several languages, and launch was only days away.
To save time and money, they first used a free machine translation tool. The result sounded natural, but it contained critical errors.
“Spare parts” became “extra parts”, which could have led users to order the wrong parts and damage their cars. The words “fasten”, “loosen” and “replace” were translated differently from page to page.
We put together a team of experienced post-editors. Machine translation for speed, human review for accuracy: the instructions were corrected and made consistent, and we found several other errors the tool had missed.
The software launched on time, and the startup has been a loyal client ever since.
This is exactly how we work today, only faster: AI agents do the heavy lifting, and our experts make sure nothing slips through.
WHEN A QUICK CHECK IS NOT ENOUGH
Impeccable translations are not just a luxury; they are an absolute necessity for any business operating on a global scale. Critical errors can lead to:
Serious Dangers
Mistranslations can have life-altering consequences, particularly in industries like healthcare and automotive.
Financial Losses
Inaccurate translations can result in costly misunderstandings, legal disputes, and reputational damage.
Incomprehensible Content
Poorly translated content fails to convey the intended message, hindering communication and frustrating your target audience.
Misdirected Usage
Subpar translations can render the translated material unusable, rendering your investment in translation futile.
Avoid these pitfalls for your translation projects
“AI solutions like ChatGPT can produce a good translation, so I am not sure why I would need a translation agency.”
Wrong! While AI-powered translation tools such as ChatGPT can be useful for basic translations, they are not a substitute for the expertise of a human translator. AI tools often struggle with nuances of language, cultural references, and industry-specific terminology, which can lead to inaccurate or misleading translations.
A human translator who is experienced in your industry and has a deep understanding of the target language will be able to produce a translation that is not only accurate but also conveys the intended meaning of the original text.
“Machine translation tools such as DeepL and Google Translate are getting better and are free of charge.”
Machine translation tools have certainly come a long way in recent years, and they can be a valuable tool for translating short, simple texts. That’s true. However, they are still not as reliable as human translators for more complex or specialized texts. Additionally, machine translation tools often produce translations that are stilted and unnatural-sounding.
A human translator from StarLing will be able to produce a translation that is not only accurate but also reads smoothly and naturally in the target language.
“Translation agencies often do not deliver appropriate and immediately usable translations, we have to do multiple corrections and adaptations after translation delivery.”
While it is true that some translation agencies may not deliver perfect translations that require no further editing, StarLing has a rigorous quality control process in place to ensure that translations are accurate, clear, and appropriate for the target audience.
Additionally, StarLing will work closely with you to understand your specific needs and requirements and will be able to provide you with a translation that you can use immediately without the need for further corrections or adaptations.
LANGUAGES
We are here for you if you want to conquer the Central and Eastern European markets – or the whole world from Central and Eastern Europe.
If you don‘t find the language combination you‘re looking for, please contact us.
