Especially if your work is related to:

Sports equipment
Sportswear and footwear
Fitness and wellness
Online stores (Shopify, WooCommerce)
Sports clubs, events and federations
Marketing and catalogues

WE TAKE CARE OF EVERYTHING. YOU JUST SIT BACK:

Translate your whole online store for a new market in minutes, with every product checked by native experts.

Get new products online in all languages the day they arrive, with a monthly package that runs on its own.

Adapt campaigns, catalogues and contracts, where every word counts, with AI consistency and a detailed expert review.

Send us a link to your store. We do the rest, from export to the finished store in a new language.

why starling?

Anyone can paste text into an AI tool. We work with AI agents trained on 12 years of sports terminology. They don’t just translate: they check, format and upload everything to your store.

12 years of sport in our agents. Our AI agents work with glossaries and translation memories we have built over 12 years of translating sports content, including more than ten years for [Decathlon / a leading European sports retailer]. That’s why they get running shoes, membranes and size charts right from the start.

We run an online store ourselves. Our own AI agents recently took 500 new products from delivery to online in 15 minutes, a job that used to take a week. We know what a product page needs to sell.

One contact, no hassle.

LET’S TALK

LET’S TALK

A client’s success story

When a global sporting goods giant entered Slovenia, it needed a partner who knew both sport and the local market. The deadline was tight: everything had to be ready before the first store opened.

We built a team of sport-specific and style reviewers, agreed on translation guidelines and product naming with the client, and got to work.

1,000,000 words, delivered before the store opened.

The client’s global localization manager praised the efficiency of our process, and from 2016 to 2026 we worked as part of their three-language localization team.

Ten years of glossaries, style rules and sports terminology from this project are now what our AI agents work with.

If only our translations could tell
all the success stories of our clients…

3.50 €

per product, in one new language

1,750 €

for 500 products, instead of 4,000 €

24 hours

to get your fixed price

OUR PARTNERS

OUR PARTNERS

For more than a decade, sports brands, retailers and online stores have trusted us with their product texts, catalogues and campaigns. Our largest project: over a million words for a global sports retailer’s entry into Slovenia.

We have also worked with medical institutions, law firms and technology companies, where precision matters just as much as in sport.

LET’S TALK

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