Welcome to the StarLing blog. Here we share what we learn every day from working with AI agents and real clients: what AI does well in translation, where it still needs people, and how sports brands and online stores can enter new markets faster.
Practical tips, real examples and honest answers. No hype.
The StarLing team
How Culturally Adapted Sports Translations Enable Sports Brand Globalization
Sports
Did you know that effective translation has been key to Nike’s global success? By working...
The Winning Team: Human Translators and AI in Sports Translation
Sports
Accurate and engaging translations are crucial to selling sporting goods on a global scale. There...
How translation can make or break your sporting goods sales
Sports
Imagine you sell sports equipment in Brazil and there is no translation of the instructions...
Sporting goods and translations: Avoid these costly mistakes
Sports
When translating sporting goods, many costly mistakes that you may not even be aware of...
Beware of traps: Why AI translation tools can mislead in sports marketing
Sports
The allure of free, instant translation tools like Google Translate and DeepL is undeniable. They...
Conquering the Slovenian market: How we translated 1 million words for a sports giant
Sports
A global sporting giant was ready to storm the Slovenian market. But there was a...